Why Attend

With sessions designed to cover all the relevant aspects of social media, this conference is a highly effective way of mastering the subject. You'll be able to enhance your social media strategy using proven techniques, as well as avoid the pitfalls that await the unwary. Find out the real facts about social media, and ensure that your organisation is taking the right steps to success.

Addressing your professional needs

This conference is an excellent opportunity to update your skills in this fast-moving area of technological and cultural change. In particular, you will learn:

• why social media is here to stay
• how to assess and select different social media options for different audiences and goals
• how to communicate via key social media including Twitter, YouTube, Facebook and iTunesU
• how to align social media activities with other communications streams
• where social media is heading in the future
• how leading practitioners have used social media for the benefit of their organisations

By attending you will:

• learn how leading institutions are using social media to reach new audiences and stay in touch with students and alumni
• hear which kinds of approach work best
• discover how your peers are using social media to meet their goals
• choose from alternative session streams in the afternoon
• have access to wide-ranging case studies that will enable you to tailor proven strategies to your own workplace
• network with your colleagues from the sector