Agenda
Using social media to engage with students: 16 June 2011
| from 9.00 | Registration / refreshments | |
| 9.40 | Welcome | |
|
9.45 |
Keynote speaker | Dr Lizzie Jackson Head of Learning Innovation Ravensbourne |
| Introduction to social media marketing | ||
| 10.25 | ONLINE | Jamie O'Connell Marketing Director TheStudentRoom.com |
| Trends and engagement on HE's leading social media forum for potential students | ||
| 10.50 | Break and networking | |
| 11.10 | STRATEGY | Peter Reader Director of Marketing and Communications University of Portsmouth |
| Integrating SMM into your marketing, communications and student recruitment strategy | ||
| 11.50 | EVALUATION | Steve Swain Digital Attraction Manager TMP |
| Evaluating your social media activities | ||
| 12.20 | Lunch and networking opportunity | |
| 1.30 | Special interest sessions 1 (45 mins) | |
| • 1 | INTERNATIONAL | Sarah-Jane Doherty International Manager Educate |
| How we can make smart use of digital media to recruit international students | ||
| • 2 | COMMS | Robyn Hicks Marketing Manager South Street Accommodation Services |
| Getting the balance right when communicating to students | ||
| • 3 | CORP COMMS | Ken Punter Digital and Online Communications Manager University of Warwick |
| The role of iTunesU and YouTubeEdu in an integrated corporate communications strategy | ||
| 2.15 | Special interest sessions 2 (45 mins) | |
| • 1 | INTERNATIONAL | Alicia Liu Account Manager 93½ PR |
| Secrets of social media techniques in China for building brands and student engagement | ||
| • 2 | STUDENT RECRUITMENT | Graham Copekoga Web Manager De Montfort University, Leicester |
| Integrating the full range of social media techniques in student recruitment marketing | ||
| • 3 | ALUMNI | Claire Lupton Alumni Relations Manager & David Reilly PR Officer University for the Creative Arts |
| Using Twitter and other SM techniques in alumni relations | ||
| 3.00 | Break and networking opportunity | |
| 3.15 | Special interest sessions 3 (45 mins) | |
| • 1 | INTERNATIONAL | Bo Kristiensan Marketing Director University of Southern Denmark |
| Case study: using social media for marketing and student recruitment at USD | ||
| • 2 | COMMS | Stuart Brown eBusiness Manager, Community and Developments The Open University |
| Serving your audience through social media | ||
| • 3 | BRANDING | Alan Parry Director of Marketing and Corporate Communications Prifysgol Bangor / Bangor University |
| Building a brand through narrowcasting: Bangor TV | ||
| 4.00 | CLOSING PLENARY | Ian Morgan Education Marketing Consultant Discovering Futures |
| Wrap up and further Qs and As. | ||
| 4.30 | Depart | |
Please note, under exceptional circumstances the agenda may be subject to change.
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