Using social media to engage with students
Today's students aren't just comfortable with technology – they live it. Their social interactions, organisational abilities and learning habits are all mediated by networks. If you're not there too, then you're not on the map.
This one-day conference is specially designed for marketing and communications professionals in further and higher education who want to make sure that social media is working for them and their institutions. Experienced practitioners will share their experiences of the impact and management of social media in recruitment, engagement and reputation.
The event will bring together thought leaders from educational organisations, agencies and service providers in a friendly, focused day of discussion and debate. You'll also have the chance to do some networking of the face-to-face variety!
Topics for the day include the social media landscape, hunting grounds for potential students, integration of social media into your comms strategy, and making a business case for your activities using ROI metrics.
With expert knowledge and real insights to the fore, this event is the best way to sharpen your approach to social media and ensure you're covering all the angles.
Why social media?
In this climate of fast-evolving technology nobody it seems has the right answers: the landscape is confusing and the need for clarity ever more pressing. We need to know how the early adopters of all things technological are using the many opportunities presented by social media and how we as marketing and communications professionals can respond, engage and enter into a meaningful dialogue. Social media is ubiquitous, over 95 per cent of people under 30 have joined a social network and social media is now the most popular online activity.
Understanding the phenomenon of social media together with how to interact and engage in social media space will be important themes raised and discussed in this important new conference from Discovering Futures: Using Social Media to Engage with Students. It’s a growing phenonenon and one which this event hopes will engage some of the best brains in the sector, including your own!
Join us, on 16 June
Join us for a day's debate about how social media marketing is opening up new channels to market and communicate with your potential students and gain invaluable new insights into new developments and strategies.
Our keynote speaker will be Dr Lizzie Jackson, head of learning innovation at Ravensbourne college, a leading university sector college that is at the forefront of the creative use of digital technologies. Lizzie has an enviable track record in social media and amongst her achievements launched and managed the BBC's social media for its website from 1997-2002.
Additional plenary speakers are Jamie O'Connell from TheStudentRoom.com, the social network for aspiring undergraduates; Peter Reader from the University of Portsmouth who will advise how you can integrate social media marketing into your marcomms strategies; and Steve Swain from TMP, who will show us how we can measure and evaluate our social media activity and engagement.
An afternoon of choice
The special interest sessions allow you to choose the issues of most relevance to your institution as well as providing you with new ideas and a fresh perspective to help you re-evaluate social media marketing. Many sessions will be given by your peers in HE marcomms with real life examples and case studies.
Sessions cover:
- how to use social media to engage with international students
- communicating with students using social media
- the role of iTunesU and YouTubeEDU in your strategy
- building your brands using indigenous social media in China
- integrating social media in student recruitment marketing
- using Twitter and Facebook in alumni relations
- successful social media in student recruitment at the University of Southern Denmark
- reaching diverse audiences to widen access
- building a brand through narrowcasting
