... realising the potential of mobile...

Discovering Futures' latest conference on mobile marketing and communications in further and higher education has been specially designed for marketing professionals charged with attracting students to their institutions, as well as for communications practitioners who are seeking ever more innovative ways to keep in touch with their stakeholders.

This one-day conference brings together senior marketing and communications professionals, from both the commercial and education sectors, to share their expertise of the new and exciting developments that are being made possible by the phenomenal growth of, and engagement with, mobile.

At this event we will aim to address the potential of mobile marketing by giving you:

• the knowledge to understand the potential of mobile, mobile internet, and associated technologies

• the latest overview on who is using what phone, where and when

• the opportunity to hear from industry experts on current and future developments in the mobile market

• time to reflect on what your mobile strategy should be based on the exponential growth of mobile take-up both at home and in key recruitment markets by the target market

• information regarding how potential students wish to engage with you. (Are you conversant with, and prepared for, these changes?)

• examples from HE on mobile-engagement strategies, and how these are impacting on both student recruitment targets and stakeholder groups

• the opportunity to consider your mobile strategy, how it might meet your specific business objectives and deliver ROI

• develop applications that engage and work across devices/platforms to justify investment

• decipher the terminology and discover the difference between WAP and App; SMS and MMS; geotagging, AR and QR; and how to know your OMA from your OTA. 
   

The agenda

The exciting and stimulating agenda features speakers from the commercial and education sectors who are leaders in their field - they will unveil a range of new developments, case studies and innovative thinking which will contribute to this important discussion on the growth of mobile marketing and its associated technologies.

The plenary presentations and special interest sessions aim to give you the necessary knowledge to successfully use the technology to engage with your target audiences using their communications tool of choice. The potential offered by the technological advancements of mobile are enormous.

Why mobile?

The growth of mobile, coupled with the revolution ushered in by the launch of the smart phone has opened up a new front in the marketing mix.

It's the communications tool of choice, it's always on, and always in view. Google and Facebook are already predicting the exponential rise of the mobile as the gateway to the internet and to social networking, with a corresponding decline in PC usage (Financial Times 30 Sept 2010; www.MobileMarketingMagazine.co.uk, Sept 2010)

How can you embrace these innovations to maximise your own strategies to integrate into your existing marketing channels for greatest impact?

Our expert speakers will discuss these and the many other opportunities presented by mobile when integrated into your marketing and communications strategies.

Key issues

This event will engage some of the best brains in the sector, including your own!

Your student recruitment and communications strategies will be utilising the full marketing mix to build meaningful relationships but are you also:
- integrating mobile alongside existing marketing and communications channels
- aware of the next 'big thing' in mobile technology;
- developing your mobile app for multiple platforms;
- ensuring your website is mobile phone friendly;
- integrating an effective mobile search capability;
- using location to improve performance;
- accurately measuring ROI and proving the value of mobile?

The constant developments in mobile are presenting new opportunities for reaching target markets; stay ahead of the game and future proof your strategy by discovering what is the next 'big thing' and how your marketing can keep up.

Join us

Join us for a day's debate on the important new developments in mobile to gain invaluable new insights into new developments and strategies.

We are very pleased to have as our keynote speaker the co-chair of the Mobile Marketing Association, Alex Miesl, who will speak about the mobile market: its growth, the stunning figures on usage, saturation, the key areas, and the potential for various markets sectors to exploit.

Special interest sessions cover:

• the development of Mobile Oxford
• location based services
• case study: Southampton's searchable app
• measuring success and ROI
• push marketing through broadcast (Bluetooth and wifi), and SMS/MMS
• integrating mobile and social networks
• a case study from De Montfort entitled 'Responsive content'
• using mobile to enhance Hertfordshire's student experience