Archives

We hope you enjoyed attending one of our conferences in the last few years. We are continuing to develop our programme of events and later this year we are planning a conference on the use of mobile technology in FHE student recruitment.

All delegates (past or present) may use their unique log-in facility to access the conference archives section of this website. You will be able to access electronic versions of the materials provided in your delegate pack as well as download the speaker presentations (where these have been released by the speaker(s)).

 

Upcoming Conferences

No bookable conferences at present

Archived Conferences

Using social media to engage with students

Thu 16-Jun-2011

The role of social media is inexorably on the rise and notably among the 16-24 age groups, the key audience for FHE. As student recruitment marketers we need to understand the dynamics of this channel and also how we can embrace and integrate social media into our marcomms strategies. Hear the latest case studies from your peers, and learn more about SM. Booking opens soon. The date is 16 June and the venue is in central London

Mobile marketing and communications in education

Tue 23-Nov-2010

Due to popular demand expressed by delegates at our prospectus conference in May, we are pleased to be hosting a dedicated event on the many ways of engaging new and existing audiences via the use of mobile in student recruitment marketing and corporate communications for FHE. Booking opens soon. The date is 23 November and the venue is central London.

Challenges of international student recruitment

Tue 15-Jun-2010

The business of international student recruitment is getting more and more competitive: new providers are poaching from traditional markets often with new ways of delivering higher education. Global economic pressures are more acute. This all makes for challenging times. The rich, one-day agenda features case studies from UK and EU universities, the British Council will present their latest intelligence, and commercial speakers (Google, and Educate) will discuss the latest online tools for reaching students through social networking and other digital developments.

The Future of the Prospectus

Tue 25-May-2010

This event attracted a full house of eager marcomms staff representing sixth forms, and further and higher education institutions, to hear from a broad range of experts on the future of the prospectus. In two forums, colleagues discussed how they produced the perfect prospectus (as judged by the HEIST awards), and a group printers defended the use of print and paper. The keynote was given by Google followed by a number of case studies covering the first iPhone app, personalised prospectuses and mobile technology. The age-old printed prospectuses' primary role in student recruitment marketing strategies was given a thorough run for its money!

Cyberbullying on campus

Thu 03-Sep-2009

Overview of the conference .... get them interested in a nice compact block

Building a Healthier Scotland

Thu 21-May-2009

It is with regret that we have had to cancel this event due to low delegate numbers. We apologise for any inconvenience caused to both delegates and speakers, but we do hope to run a similar event on aspects of social marketing in the not too distant future. To hear about our new events please register your interest on our 'Contact Us' page.

Successful Branding in Higher Education

Thu 23-Apr-2009

This conference attracted our largest number of delegates ever and proved to be a huge success for all concerned. The opening keynote was delivered by the creative director of Lambie-Nairn and was followed by an impressive line-up of academic and practitioner experts who further developed the proposition of what it takes to build successful brands in higher education.

Podcasting for Education - 2 and 3 April 2008

The potential in podcasting and the interfaces that lie between the academic learning and research environment and the worlds of student services and marketing/communications were explored in this ground-breaking two-day event held at the University of Warwick. Delegates were able to discover the importance of podcasting’s influence in F/HE as well as produce their own podcast.

Changes in the Higher Education Market - 8 May 2008

Whether it’s because of government policy or new channels of delivery this conference brought clarity to a range of issues taxing all marcomms staff, ranging from the UK fees ‘market’ to the implications of Web 2.0 and online media.