Why Attend

The event promises to be the most stimulating discussion held on the future of the prospectus for years! It will provide an exciting line-up of relevant speakers who will discuss the many aspects of successful student recruitment and the tools needed to reach diverse groups of potential students in an ever-changing marketplace.

You will have the opportunity to discuss, debate and ask questions regarding the student recruitment strategies you should be exploring for your institution’s future growth and success.

Addressing your professional needs

Whatever your role or position in your institution, college or school, this unique event will provide a stimulating and engaging day’s discussion on how your recruitment strategy might adapt as traditional routes to market become increasingly challenged by digital developments.

You will discover how the latest thinking is shaping the future of the prospectus away from its traditional position as a one-stop recruitment and information tool and into a format that makes it accessible instantly online, via mobile technology or as a personalised document. Developments already embrace the iPhone; might prospectuses soon be available for download via iTunesU?

This conference will address these questions and many others, whilst also providing an excellent opportunity to reflect on, and address, your professional needs. Among the many issues to be discussed, you will discover:

• how successful digital marketing is redefining the marketing and promotional mix
• how the printing industry is adapting to change and developing new products and services
• the views of the HEIST prospectus category winners and how they might be planning for a new paradigm in communications marketing
• the potential of mobile technology and how it has unleashed scores of new opportunities for engaging with students
• the advantages offered by personalising the prospectus
• the synergies between social and digital media and how they are contributing significantly to the debate on the future of the prospectus.

By attending you will:

• understand how the latest technological developments can enhance the uses and applications of the prospectus in your student recruitment strategy
• hear from experts in their field about the future of the prospectus
• discover how your peers are using digital developments to communicate with potential students
• hear from a select group of prospectus printers regarding the services of the printing industry
• learn about the new economic power of the ‘long tail’
• benefit from the latest thinking and network with colleagues