Agenda
| 9.00 | Registration / refreshments | |
| 9.35 | Welcome from the chairman | Andrew Platt-Higgins Strategic Development Director Penna Barkers |
| 9.40 | Keynote speaker | Luke Mckend Industry Head, Education Google UK |
| Digital developments and search opportunities in student recruitment | ||
| 10.20 | The HEIST prospectus category award winners' forum
| |
| What makes the perfect prospectus? | ||
| 11.30 | Break and networking | |
| 12.00 | The Printers' forum
| |
| The case for print | ||
| 1.00 | Lunch and networking opportunity | |
| 2.15 | Lynn Grimes Director of Marketing and Recruitment TVU | |
| Case study: the first iPhone prospectus app | ||
| 2.45 | Sean Montgomery Director Fonemedia | |
| Mobile technology in marketing, communications and student recruitment | ||
| 3.15 | Refreshments | |
| 3.45 | Andy Blair Deputy Director of Marketing & Market Development University of Surrey | |
| Case study: Surrey's personalised prospectus is entirely designed, printed and fulfilled in house. The speaker will represent the three stages of the activity, strategy, design and conceptual development and production. | ||
| 4.30 | Closing session and time for reflection | Tracy Playle Managing Director Picklejar Communications |
| From here to where? A self-confessed technophile's musings on how social and digital media might reshape the prospectus | ||
| 5.00 | Depart | |
Please note, the agenda may be subject to last minute revisions
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- use our secure server to pay by VISA Mastercard or debit card.
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- call us on +44 (0) 20 7099 6033
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