Why Attend
The event promises to provide an exciting mix of sessions as speakers discuss the many aspects of successful branding. They will offer views on how a brand’s robustness might perform in an ever-changing marketplace.
You will have the opportunity to discuss how you can plan your longer-term branding campaign as these changes and the pressures of competition affect your institution's ability to recruit and maintain key performance targets.
By attending you will:
- understand the nature of brands in higher education and whether there are any special aspects specific to branding in a higher education context
- hear from experts in their field about brand-building and the importance of managing the brand long after the signage has been erected
- discover how a number of your peers maintain the main brand whilst also establishing complementary sub-brands
- be one of the first to see the findings of specially commissioned research exploring how students’ perceptions of brands and their impact on student recruitment
- understand the brand journey and how your role as a marketing / communications professional does not stop once a student applies
- discover the international relevance of the UK brand and how this can benefit the individual institution
- benefit from the latest thinking and network with colleagues
- and in the final plenary, hear from the University of Poppleton’s representative about the brand values and management challenges associated with the marketing of the University of Poppleton
Addressing your professional needs
Whatever your role or position in your faculty/school, department or centre, you will discover how you can create a branding strategy that will help to create competitive advantage for your university.
- Sessions are designed to give you a wide cross-section of models for successful brand-building both within higher education and the business world, including Google and Facebook.
- Our speakers are all leaders in their fields who will help you to advance your knowledge of branding by engaging with the specific challenges within higher education.
- Find out what we can learn from our colleagues in the US and how their branding and evaluation differ from ours.
- By attending the series of special interest sessions in the afternoon you will hear your peers talk about specific projects and strategies and how they were formulated, executed and evaluated.
- This is your opportunity for professional development in one of marketing's fastest-evolving and most complex fields.
