Agenda
| 9.00 | Registration / refreshments | |
| 9.40 | Welcome from the chairman | Andrew Platt-Higgins Managing Director Barkers |
| 9.45 | Keynote speaker | Adrian Burton Creative Director Lambie-Nairn |
| What is “Brand”? - principles of successful branding | ||
| 10.30 | Chris Chapleo Senior Lecturer in Marketing University of Portsmouth and Robert Mighall Senior Brand Consultant Radley Yeldar |
|
| What exactly IS the purpose of branding the university? | ||
| 11.15 | Break and networking | |
| 11.30 | Josh Smith Head of Inside Sales |
|
| Facebook for Universities | ||
| 12.00 | Luke Mckend Industry Head, Local/Careers Google UK |
|
| The power of online branding | ||
| 12.30 | Ian Morgan and Phill Lane Barkers Education |
|
| Presentation of specially commissioned research undertaken by TheStudentRoom.com into students’ perceptions of brand | ||
| 1.00 | Lunch and networking opportunity | |
| 1.45 | Chris Dry Head of Communications UCAS |
|
| Branding the applicant journey | ||
| 2.15 | Philip Dodd Director Made in China UK (madeinchinauk.com) |
|
| Passage to the UK: a view from China and India |
||
| 2.45 | Special interest sessions 1 | |
| • 1 | Martyn Spence Head of Marketing, Recruitment and Communication Service University of Cumbria |
|
| Turning a dream into reality - branding a new university | ||
| • 2 | Richard Clark and Jeff Marshall Barkers Education |
|
| Ambassadors or Assassins - the role of staff in managing brand and reputation | ||
| 3.20 | Break and networking opportunity | |
| 3.35 | Special interest sessions 2 | |
| • 1 | Maria Llinares Education UK Brand and Communications Manager British Council |
|
| Education UK - the development and implementation of an international education brand | ||
| • 2 | Ashar Ehsan Director of Marketing and Communications University of Wolverhampton |
|
| Is it really about sub-brands in higher education or about managing logo hounds! | ||
| 4.10 | Special interest sessions 3 | |
| • 1 | Tom Abbott Web Communications Manager University of Warwick |
|
| Using on and off-line media to raise your brand awareness | ||
| • 2 | Richard Berry Head of Creative Leeds Metropolitan University |
|
| How branding can differentiate, add value and be appropriately accounted for on the balance sheet as an intangible asset | ||
| 4.45 | The special interest sessions speakers panel |
|
| A review of the sessions and an opportunity for Q and As. | ||
| 5.15 | Closing plenary | Professor Laurie Taylor Broadcaster and Times Higher Education Columnist |
| Branding Poppleton | ||
| 5.45 | Depart | |
Please note, the agenda may be subject to last minute revisions
