Why Attend
The event promises to provide an exciting mix of sessions as speakers discuss the many aspects of putting a successful social marketing intervention together. They will offer views on how social marketing techniques can be applied in an ever-changing, complex and free society for the public good.
You will have the opportunity to discuss how you can plan your social marketing campaigns and consider new ways of making your messages look more attractive as the ‘competition’ works in opposition.
By attending you will:
- understand the nature of social marketing within a Scottish health policy context
- hear from experts in their field about social marketing and the importance of the four As: appealing, affordable, available, appreciated
- discover how a number of your peers approach the challenges laid before them and how they implement the techniques of social marketing to best affect
- understand the social marketing journey and how your role as a health-care or related professional relates to policy directives and targets
- benefit from the latest thinking and network with colleagues
Addressing your professional needs
Whatever your role or position in your board, trust, hospital, department, ward or centre, you will discover how you can learn from the principles of using social marketing techniques to help make a real improvement to the lives of your patients or clients.
- Sessions are designed to give you a cross-section of practical models for successful social marketing within many areas of delivery
- Our speakers are all leaders in their fields who will help you to advance your knowledge of social marketing by engaging with the specific challenges within the discipline.
- By attending the workshops in the afternoon you will hear your peers talk about specific projects and strategies and how they were formulated, executed and evaluated.
- This is your opportunity for professional development in one of marketing's fastest-moving and most complex fields.
Who should attend?
- Academics and Researchers
- Allied health
- Care services
- Civic engagement
- Commissioning
- Corporate social responsibility
- Care services
- Civic engagement
- Employee relations
- Environment
- Food scientists
- Health and healthy lifestyle
- Health and safety
- Health promotion
- Human resources
- Information
- Public sector marketing teams
- Obesity
- Occupational health
- NHS communications teams
- Policy makers
- Procurement
- Public health
- Strategic Health Authorities
- Social care
- Social enterprise
- Social marketing practitioners
- Sports, recreation and exercise
- Strategic development
- Treatment and prevention
