Speakers
- Professor Alan Wilson (Conference chair)
Head of Department of Marketing
University of Strathclyde - Mary Allison
Director, Programme Design and Delivery
NHS Health Scotland - Paul Ballard (Keynote speaker)
Deputy Director of Public Health
NHS Tayside - Linda Dunion
Managing Director
See-Change Consultancy - Dr Ian Grant
Senior Lecturer
University of Strathclyde - Dr Louise Hassan
Lecturer
University of St Andrews - Matt Howick
Senior Strategic Business Leader
Barkers Social Marketing - Veronica King
Health Improvement Programme Lead for Early Years
NHS Dumfries and Galloway - Dr Andy McArthur
Head of Social Marketing
Barkers Social Marketing - Dr Rowena Merritt
Programme Manager
National Centre for Social Marketing - Edward Shiu
Director, MSc International Marketing Programme and Senior Lecturer
University of Strathclyde - Liz Smart
Public Health Specialist
NHS Dumfries and Galloway - Martine Stead
Deputy Director
Institute for Social Marketing, University of Stirling - Professor Alan Tapp
Co-director
Bristol Centre of Social Marketing, University of West of England
Professor Alan Wilson (Conference chair)
Head of Department of Marketing
University of Strathclyde
Professor Alan Wilson is head of the marketing department at the University of Strathclyde Business School. Prior to joining the University, he held high level positions within leading London-based marketing research agencies and a management consultancy practice. He has written leading textbooks on marketing research and services marketing. He regularly acts as a marketing and market research advisor to a number of public and private organisations and has undertaken training assignments with healthcare professionals.
Mary Allison
Director, Programme Design and Delivery
NHS Health Scotland
Mary Allison started her working life studying music and drama before gravitating to a degree in leisure studies. She then worked in the Centre for Leisure Research in Edinburgh before heading off to London for a while to be the research manager for the Sports Council GB. While there Mary did a Masters in leisure and tourism policy. She had a ball in London but missed open spaces and fresh air and so moved back to the Centre for Leisure Research where she stayed for almost 10 years.
In that time Mary undertook a wide variety of research (primarily evaluation of national programmes and strategies) in the areas of sport, arts, outdoor recreation. She also did a Masters in social and public policy. The overall theme of quality of life was strong throughout her research and led to an interest in health and wellbeing.
Mary then took up her first post in Health Scotland as research specialist for physical activity, older people and the environment. After a couple of years she went on secondment to Scottish Executive where she stayed for three years, returning in 2005 to be head of health topics. In October 2008 Mary took up the post as director of programme design and delivery.
If Mary is not working she is usually in the garden, on her boat, out on her bike or trying a new sport. She lives with John Taylor (and leads a double life as Mrs Taylor) in Linlithgow.
Paul Ballard (keynote speaker)
Deputy Director of Public Health
NHS Tayside
Since commencing his NHS career in Scotland in 1980, Paul Ballard has held NHS director positions in Sunderland and Cambridge health authorities before returning to Scotland in 1993.
Between 1997 and 1999 Paul worked as a policy advisor to the Scottish Executive and contributed to the production of several national policy documents on health improvement and health inequalities.
Paul is currently deputy director of public health for NHS Tayside. He also has a major course management and teaching role with Dundee University Medical School and was appointed as an honorary senior lecturer in 2005. He is a member of a number of Scottish government policy groups including one on social marketing.
Within the last year Paul has been developing the use of social marketing to address a number of health priorities including Quit4U (now a partnership project with the Scottish government) which will target 36,000 smokers in Dundee and was launched on 23 March this year.
Also Paul will be leading pilot projects to apply social marketing to tackle hand hygiene compliance among clinicians and the development of a social marketing toolkit for Scotland. He is also exploring the application of social marketing methods to increase flu immunisation uptake by NHS staff.
Linda Dunion
Director
See-Change Consultancy
Linda Dunion is an independent consultant, providing strategic advice and practical support for participatory social marketing, communications for social change and capacity-building in campaigning for community, voluntary and public sector organisations.
Linda’s expertise is based on over 20 years working on a wide range of social issues including international development, poverty, mental health, older people and learning disability. For five years prior to setting up See~Change in September 2007, she was campaign director of ‘see me’, the award-winning national campaign against the stigma of mental ill health in Scotland.
linda.dunion@see-changeconsultancy.co.uk
Dr Ian Grant
Senior Lecturer
University of Strathclyde
Dr Ian Grant is a senior lecturer in the department of marketing at Strathclyde Business School. Ian is currently the director of postgraduate programmes in the department.
Before joining the department in October 2004, Ian lectured in marketing at the University of Edinburgh whilst pursuing an ESRC sponsored PhD.
Before pursuing an academic career, Ian was a brand consultant for London-based CIA Conzept and advertising planner for The Leith Agency in Scotland. Ian has taught social marketing at Strathclyde for four years, combining this with research into issues of communication and social marketing.
Dr Louise Hassan
Lecturer
University of St Andrews
Dr Louise Hassan is a lecturer in marketing within the school of management at the University of St Andrews. She has previously worked as a senior statistician within the NHS and a research fellow within the Institute for Social Marketing (University of Stirling). She has researched and published widely in the area of social marketing and consumer research specifically in relation to evaluating social marketing approaches to reducing tobacco uptake and use. Dr Hassan is a co-investigator working on the International Tobacco Control project and has evaluated large scale social marketing campaigns such as the EU HELP - for a life without tobacco campaign.
Her work has appeared in many journals including the Journal of Advertising, the Journal of Business Research and the European Journal of Public Health. Dr Hassan and colleagues' work has been recognised internationally, winning the best paper in the marketing and society track at the 2009 Winter American Marketing Association Educators' Conference. Dr Hassan is also the deputy chair of the UK Academy of Marketing Consumer Research special interest group.
Matt Howick
Senior Strategic Business Leader
Barkers Social Marketing
Matt joined Barkers in 2003. As a senior strategic business leader with over 18 years’ experience both on client and agency sides, it is Matt’s role to direct and lead marketing communications.
Matt works with a range of public sector organisations, including the Scottish Government; National Social Marketing Centre and numerous primary care trusts in England on projects covering smoking cessation, alcohol misuse, obesity, blood pressure testing and breast cancer screening.
Matt plays a key strategic role across all social marketing activity outside Scotland where clients are looking to expand their knowledge base in social marketing and use the approach to tackle a wide range of health and other challenges. He is responsible for strategic input and project direction to ensure projects are delivered to the desired effect, on-time and within budget.
Veronica King
Health Improvement Programme Lead for Early Years
NHS Dumfries and Galloway
Veronica King was appointed as health improvement programme lead for early years within the directorate of public health and strategic planning, NHS Dumfries and Galloway in November 2003. Her remit includes breastfeeding.
Veronica graduated as a registered general nurse in 1984 with St. James’ Hospital, Dublin. She first started working for NHS Dumfries and Galloway in August 1985 and graduated as a certified midwife in February 1987. She was seconded by NHS Dumfries and Galloway and undertook a Diploma in Health Visiting with Queen Margaret’s University, Edinburgh and graduated in September 1990. She worked as a health visitor for 13 years before taking up her present post. Veronica is at present undertaking a Masters of Public Health with the University of Glasgow.
Dr Andy McArthur
Head of Social Marketing
Barkers Social Marketing
As head of social marketing, Andy is responsible for developing the company’s overall strategy and overseeing servicing of all areas of business.
Prior to joining Barkers in 2007, Andy was director of research and planning at another top UK agency. Originally trained as a town planner, he also brings a long academic track record as a researcher and teacher in urban studies and environmental planning at the University of Glasgow and the University of Strathclyde.
Andy has been working, full time, in marketing for almost 20 years. At Barkers, he oversees all public sector work and engages directly with clients and partners, across central government, health boards and primary care trusts, local authorities and voluntary bodies.
He plays a strong role in the strategy and design of social marketing projects, monitoring and evaluating effectiveness and in delivering training and capacity-building workshops around the country.
Dr Rowena Merritt
Programme Manager
National Centre for Social Marketing
Rowena Merritt is programme manager at the National Social Marketing Centre (in London) leading development of the local practitioner development and support programme. She leads on developing training and skills and related resources and has overseen the establishment of a number of collaborative demonstration initiatives with local organisations.
Rowena is also the convenor for the National Social Marketing Academic Advisory Group, which is helping expand academic sector capacity in social marketing.
She graduated in 2001 from Imperial College with a first in business studies. She spent the third year of the course working with Depression Alliance, a mental health charity, co-ordinating its marketing and publications. This experience awoke an interest in applying marketing techniques to the alleviation of depression. Rowena commenced a D.Phil with the University of Oxford in 2002. Her doctoral thesis, completed in 2006, explores the use of social marketing techniques to improve clinical outcomes for depressed patients.
Edward Shiu
Director of MSc International Marketing and senior lecturer
University of Strathclyde
Prior to joining the University of Strathclyde in May 2007, Edward was a lecturer in mathematics/statistics (and lecturer in marketing since 2004) at Glasgow Caledonian University.
He studied mathematics at University College London and after a year working in British Telecom, he move on to complete his Masters in Statistics and Operational Research at Loughborough University. His research interests cover three areas: social marketing, consumer decision theories/models, and service quality. His research on social marketing focuses on cross-national studies in the demarketing of tobacco. This research examines the effects of governmental and supra-governmental (e.g. EU-wide) anti-tobacco policies through empirical data collected on citizens across many countries (e.g., EU member states, the US, Canada, Australia). His research on consumer decision-making is anchored on ethical contexts (e.g., Fair-trade, sweatshop-free apparel) and health-related contexts (e.g., healthy eating, organic and free-range produce). His research in service quality has concentrated on adapting the SERVQUAL instrument to the nonprofit sector (e.g., local authority services).
Liz Smart
Public Health Specialist
Directorate of Public Health and Strategic Planning, NHS Dumfries and Galloway
Liz Smart is a public health specialist working in the directorate of public health and strategic planning, NHS Dumfries and Galloway. She has lead responsibility for health improvement and have developed an interest in the contribution that social marketing can make to improving the health of the population. Since 2007 Liz has been registered on the UK public health register as a generalist specialist (this is a special register providing governance for the profession of multi-disciplinary public health).
Liz's interest in health improvement began when she studied for a degree in human ecology at Huddersfield Polytechnic. This gave her a firm foundation in understanding the broader determinates of health and an appetite for working in this profession. She worked on various community development and health promotion projects in south and east London and then worked in Nepal for two years between 1984-1986. This post was with the ministry of health and Liz managed a hygiene and sanitation programme in eastern Nepal. (At its basic level this involved education about oral dehydration, hand washing and building toilets!).
Returning to England, Liz worked for two different primary care trust areas, Wakefield and then Wigan, leading on sexual health and mental health improvement programmes. She also managed an AIDS charity in North Yorkshire for 18 months. All of this has been interspersed by collecting a number of academic qualifications, her last being a Masters in Applied Public Health from Liverpool John Moores University in 2004.
Liz now lives in Scotland and wonders why it took her so long in getting here.
Martine Stead
Deputy Director
Institute for Social Marketing, University of Stirling
Martine Stead is deputy director of the Institute for Social Marketing at the University of Stirling and The Open University. She has been involved in social marketing research since 1992, and has particular expertise in substance use prevention and the evaluation of complex behaviour change interventions. She is also interested in expanding social marketing beyond public health into other areas of social change.
Professor Alan Tapp
Co-director
Bristol Centre of Social Marketing, University of West of England
Professor Alan Tapp is co-director of the Bristol Centre of Social Marketing. This centre is based at Bristol Business School where Alan has worked since 2000. With over 60 publications and 20 years marketing experience as a practitioner and academic, Alan is ideally placed to apply commercial marketing principles to public sector and social arenas. Alan works with a variety of partner organisations on research and consultancy projects that have been worth over £400k since his arrival at Bristol Business School. He is currently leading or co-working a series of social marketing projects with public sector clients including Bristol Cycle City, HM Treasury, South West Public Health Observatory, Sport England, Bristol City Council and PCT, and Avon Fire and Rescue Service. Alan also directs the research measurement of a large-scale work based intervention study promoting physical activity. He sits on the academic steering group of the National Centre for Social Marketing and the Marketing Standards Advisory Group for social marketing.
Alan has extensively published in the related area of sports marketing and is a former GB international athlete. This interest in sport and exercise has led to his specific interests in the use of social marketing to increase exercise and sport activities amongst adults.
Alan is well known in the direct marketing sector, being the author of Principles of Direct and Database Marketing and Revolution Marketing, both best sellers and translated into many languages worldwide.
