Agenda

9.00	Registration / refreshments
9.50	Welcome from the chairman	Professor Alan Wilson Head of Department of Marketing University of Strathclyde
10.00	Keynote speaker	Paul Ballard Deputy Director of Public Health NHS Tayside
	Our health challenge - Scotland's health agenda
10.20		Martine Stead Deputy Director Institute for Social Marketing at the University of Stirling and The Open University
	The potential of social marketing to deliver a healthier Scotland
10.40		Dr Rowena Merritt Programme Manager National Social Marketing Centre
	How social marketing is being applied throughout the NHS in England
	11.00	Break and networking opportunity
11.20		Mary Allison Director, Programme Design and Delivery NHS Health Scotland
	Applying social marketing principles to health strategy in Scotland (tbc)
11.40		Dr Andy McArthur Head of Social Marketing Barkers Social Marketing
	Practical challenges in 'doing' effective social marketing
12.00
	Panel discussion with the plenary speakers
12.30	Lunch
1.30	'How to' workshops 1
• 1		Professor Alan Tapp Co-director of the Bristol Centre of Social Marketing University of the West of England, Bristol
	Practical steps in developing a social marketing strategy
• 2		Linda Dunion Director See-Change Consultancy
	Working with stakeholders and communities in health-related social marketing
• 3		Liz Smart (Public Health Specialist) and Veronica King (Health Improvement Programme Lead for Early Years) NHS Dumfries and Galloway
	Putting social marketing thinking into practice - a local health board experience
• 4		Matt Howick Senior Strategic Business Leader Barkers Social Marketing
	Highly targeted social marketing on a tight budget (case study of diabetic retinopathy screening uptake)
• 5		Edward Shiu Director, MSc International Marketing programme and Senior Lecturer, University of Strathclyde, and Dr Louise Hassan Lecturer in marketing ,University of St Andrews
	Monitoring and evaluating social marketing interventions
2.40	Refreshments and networking opportunity
3.00	'How to' workshops 2 - repeat of above workshops
4.10		The 'How to' workshop speakers' panel facilitated by: Dr Ian Grant (University of Strathclyde) and Lindsay Linton (Barkers Social Marketing)
	A review of the sessions and an opportunity for Qs and As.
4.30	Panel discussion, chaired by:	Professor Alan Wilson University of Strathclyde
	Conclusions and summary of social marketing action points for Building a Healthier Scotland
5.00	Depart

Please note, the agenda may be subject to last minute revisions